“My Top 10”

Mind you, in no particular order…

1. Twitter: Social networking has proven to be a very important method of media knowledge and getting to know others in the PR world.

2. Comment, comment, comment!- The old saying, “Do unto others” applies to blogging folks! If you want people to comment on your posts, comment on theirs! Get the mental juices flowing by actually READING their blog!

3. Write it out- Free writing is the best way to acquire practice and to get your ideas on paper. Once you have a clear concept, blog about it, and share it with the World.

4. Resume 101- Learning how to formulate a strong resume is key. Lack luster resumes will get you nowhere, and leave you jobless.

5. Dealing with a Crisis- react quickly and confidently, and tell the truth! Be sure what you are doing will positively take care of the problem at hand.

6. Know your audience- Once you see who is viewing and commenting on your posts, try to gear your topics and interests towards them, but of course without losing your personality and individualism!

7. Proofread x12!- You can never proofread too much. Look over your releases, and articles ten times, and then let someone else look it over as well. If there are mistakes, you will lose credibility, and confidence in your co-workers and the community.

8. Be personable- Get to know your clients and colleagues. It is important to develop trust and to be comfortable in your work environment.

9. Research- Although time consuming, research is super important to know exactly what you are talking or writing about.

10. Listen!- Being a good listener is a rare quality these days. Take time just listen and silently evaluate the situation and your interviewee.

Thank you so much for taking this PR Journey with me this year!

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Week 14- Writing an Effective News Release

Keep the following points in mind when writing a press or news release….

1. Newsworthy?- The purpose of a news release is to inform the world of your news. Do not use the release to try and sell something. A good news release answers all of the W’s and H of journalism.

2. Strong stuff- Your headline should tell the story. The rest should provide detail to the reader. Grab their attention!!

3. Only report NEWS!- Not everything is considered news, and just because you are excited, doesn’t mean anyone else will be. Keep the audience in mind when writing and formulating.

4. Effectively illustrate?- Use real life examples of a problem, and identify the proper solution.

5. Facts are key- Be honest, and tell it like it is. Avoid words and comments that are not needed to get your point across.

6. Have an angle- Keep the time in mind, and keep news current.

7. Words words words- Do not use too many! Avoid using words that are unnecessary to the topic.

8. Jargon watch- Speak plainly, and clearly to get your point across.

9. Avoid hype- Do not make something more exciting than it actually is.

10. Spell check- Make sure all of your spelling and grammar is correct, you do not want to be corrected or embarrassed.

Need more advice: Option #1 & Option #2

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Week 12- Interview w/ Kneale Mann

This week, my Public Relations Applications class was privledged to watch an interview our professor Barbara Nixon conducted with Kneale Mann discussing blogging strategies and the importance of writing for media. I was impressed with Mann’s blog, “One Mann’s Opinion” where he writes about recent issues in strategy, marketing, and social media.

In the interview, he gave a lot of advice on new bloggers and their adventures through posting. His number one point and word of wisdom, was “Write about what you like”. He spoke a lot about how important practice in writing is the key ingredient to a successful career in blogging. The more you do what you like, and practice what you like, the better you will become.

Writing and expressing your feelings and opinions on the web can be a dangerous road to travel. Mann set my mind at ease, and now I am inspired to take more of a front seat role with blogging, and manage my blog confidently.


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Chapter 15- Radio, Television, and the Web

Readings from: Public Relations- Strategies and Tactics

Public Service Announcements

  • Both radio and television stations accept public service announcements from nonprofit organizations that wish to inform and educate the public about health issues or upcoming civic events.
  • P.A’s are like advertisements, but stations do not charge to air them.

Broadcast Media Tours

  • Happen when an organization’s spokesperson is interviewed from a central location by journalists across the country.

Video News Releases

  • Produced in a format that television stations can easily use or edit based on their needs.

News Feeds

  • An organization arranges for coverage of a particular event, and television stations across the country can watch it in “real time” or receive and edited version of it for later use.

Web Sites and Streaming Media

  • Public relations personnel should not overlook Web news sites for placement of publicity. Podcasts have quickly become a public relations campaign staple.
  • The popularity of Weblogs, or blogs, means that public relations personnel should also harness them as a tactic for reaching an audience.

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Chapter 14- News Releases, Media Alerts, and Pitch Letters

Readings from: Public Relations- Strategies and Tactics

The News Release

  • Sent to journalists and editors for possible use in the news columns, and they are the source for a large percentage of articles that are published.
  • Must be accurate, informative, and written in journalistic style.

Publicity Photos

  • Often accompany news releases to make a story more appealing.
  • Photos must be high resolution and well composed.
  • Can be made more interesting by manipulating the camera angle and lighting and by showing scale and action.

Mat Releases

  • A form of a news release but primarily with a feature angle instead of hard news. They provide consumer information and tips in an objective manner with only a brief reference to the nonprofit or corporation that has distributed the information via a distribution firm.

Media Advisories and Fact Sheets

  • Let Journalists know about an upcoming event such as a news conference or photo or interview opportunities.
  • Fact sheets give the 5 w’s and H of an event in outline form.

Pitch Letters

  • Public relations personnel “pitch” journalists and editors with story ideas about their employer or client.
  • Such pitches can be letters, e-mails, or even telephone calls.

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Chapter 13- New Technologies in Public Relations

Readings from: Public Relations- Strategies and Tactics

The Communications Explosion

  • In the 1990’s the internet grew from a means of exchanging scientific information in a relatively small community to become a global communications tool for the masses, blending telephone, television, and the computer into an information superhighway.

The Internet

  • Primary use- Communication (email and research).
  • Internet content is uncontrolled.
  • Used by public relations practitioners in: dictation, voice generation, expert system programming, processing of news releases, e-mail, desk-top publishing, mailing list generation, online conferencing, graphics production, and facsimile transmission.

Satellite Transmission

  • Major newspapers use satellites to transmit material to regional printing plants.
  • Many companies deliver news releases via satellite including audio and video releases.
  • Teleconferencing is a rapidly growing application of satellite transmission.

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Chapter 12- Public Relations and the Law

Readings from: Public Relations- Strategies and Tactics

Libel and Defamation

  • The concept of defamation involves a false and malicious communication with and identifiable subject who is injured either financially or by loss of reputation or mental suffering.
  • Libel suits can be avoided through the careful use of language.

Invasion of Privacy

  • Companies cannot assume when publishing newsletters that a person waives his or her right to privacy due to status as an employee.
  • It is important to get written permission to publish photos or use employees in advertising materials.

Regulations by Government Agencies

  • Commercial speech is regulated by the government in the interest of public health, safety, and consumer protection.
  • FTC, SEC, FDA, EEOC.

The Attorney/Public Relations Relationship

  • Because of all the issues discussed in this chapter, a cooperative relationship must exist between public relations personnel and legal counsel.
  • Both groups should report to the same executive and are represented on key committees.

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