In this podcast, Tod Maffin, a strategic social media expert was interviewed on his career and where he started. His journey began with a career in radio and broadcast journalism. He felt it was important to spread around his interests to see what he really liked and enjoyed. Later in the interview he discussed the importance of a website, and described his personal site where he presents different case studies. He found afterwards that these case studies were quite beneficial to clients and the public, because they were able to put knowledge into tangible practice. I really enjoyed listening to this podcast, and it reminded me how fortunate we are in this age to be able to listen across the World if we wanted to, to professionals and hear their wisdom on relatable topics.