Chapter 12- Public Relations and the Law

Readings from: Public Relations- Strategies and Tactics

Libel and Defamation

  • The concept of defamation involves a false and malicious communication with and identifiable subject who is injured either financially or by loss of reputation or mental suffering.
  • Libel suits can be avoided through the careful use of language.

Invasion of Privacy

  • Companies cannot assume when publishing newsletters that a person waives his or her right to privacy due to status as an employee.
  • It is important to get written permission to publish photos or use employees in advertising materials.

Regulations by Government Agencies

  • Commercial speech is regulated by the government in the interest of public health, safety, and consumer protection.
  • FTC, SEC, FDA, EEOC.

The Attorney/Public Relations Relationship

  • Because of all the issues discussed in this chapter, a cooperative relationship must exist between public relations personnel and legal counsel.
  • Both groups should report to the same executive and are represented on key committees.
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Filed under COMM 2322, Reading Notes

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