Week 10- Interview w/ Martin Waxman

Martin Waxman is the founder of Palate Public Relations agency based in Toronto, Canada.

In the interview, Waxman discussed the importance of the use of social media within the public relations realm. He explained the importance of knowledge within the media, and how helpful or hurtful it could be to your career. Staying current on events and news is an important habit to obtain.

Waxman and his partner found several things they didn’t like about agencies, and wanted to change those.

1. Simplicity

2. Energy- Don’t give up

3. Integrity- Important with Social Media

Does a weekly podcast that he really enjoys, and prefers it to a blog. He tries to cover PR and Social Media in the podcasts.

  1. What did you learn? I learned a different aspect of public relations, and what Palate does.
  2. What surprised you? I didn’t know that PR had so many facets and venues.
  3. What do you want to know more about? I would like to know more about what Palate’s plans are for the future as far as long term goals.

Watch for yourself!

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Filed under COMM 2322, Topic of the Week

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