PR Interview

I interviewed Will Reinier, who is a Combat Engineer for the United States Army. Currently he is in school to become Airborne qualified.

His main job is to help lead the way for our forces to move in Iraq and Afghanistan. They do this by finding IEDs and disposing of them so they don’t hurt anyone else. They also clear and obstructions like fallen trees, cars in the road etc.

However, he plans to change jobs to Psychological Operations (PsyOps)  for the Army. Their job is to create and distribute material that will create favorable opinions of the Army. He attended Syracuse University and Oklahoma State University, and
joined the Army to fund the rest of his education. Currently, he is 30 hours short of a BA in Public Relations.

A typical day consists of a ton of training. He has to prepare to do whatever is required to accomplish the mission. They train on search procedures of people and vehicles and also signs that there might be an IED in an area where US forces are. Right now, he is training on how to jump out of airplanes so he can work with a unit that will jump out of planes overseas.

He hopes to be involved in a branch of PhysOps where he can use the PR skills he has learned to strategically plan what message will work with their target audience, both foreign and domestic.  He will then deliver the message to the public and analyze the results.

“Advice for someone considering PR is to just keep at it. You can’t expect results the first time you try something. You have to stay determined and figure out what works for your audience.  Be proactive and keep working on your message, being passive in PR moves nothing forward which is where all of your efforts should be going.” -Will Reinier

Will Reinier

AIM:  blanks918

Twitter: PFCWillReinier


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Filed under COMM 2322, PR Connections, Topic of the Week

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